Hello,
this presentation is myopic, wet, and today we looking at how to switch your
website to HTTPS my name's Tony mess I'll be your host and I'm one of the
founders all pick a web.co.uk. We offer a full range of domain and hosting
services, and our sister company is Maxima local.cut UK and we help businesses
with their web design, web marketing and social media site.
If you need any help on any of these areas,
would love to hear from you. Just reach out to us.
So first
point. What is HTTPS well HDD that you may be more familiar with this stands
for hypertext transfer protocol. If you look up your browser when you when
you're in game on the Internet you'll see that and basically that's just
joking.
What it
really means when he translated back into English. Is this is how your PC or
how your device connects to a website to the actual web server so HTTPS is the
secure form of H TTP where the S stands for secure new you'll probably
recognize this be more familiar with the padlock area or maybe the green bar that
you see when you're browsing around now.
HTTP
traffic can be intercepted by hackers or whoever. Where is the way the HTTPS
works is it creates an encrypted impregnable link between your device and the
actual website itself so that that in any information.
The
parties to or from them that those machines can't be intercepted and in order
to stop, you will need an SSL certificate. So in terms of switching the DM
HTTPS. It used to be used mainly for online payments and other sensitive data
logging areas.
But increasingly, it's used for whole website
is not just for payment pages and this is been accelerated in the last few
years, especially since 2014 when Google stated the HTTPS is actually one of
their ranking factors are not what that means is when it looks at the website
to determine where to put it in his rankings.
That's
one of the things is going to check. They said there isn't a very heavily
weighted factor, but it is still a factor in every little every little point in
issue them so quickly stunned by email, then, is a wildcard SSL which is
effectively the same as a domain SSL.
However,
you can use the on the domains, subdomains as well. Then we move up to the
organization SSL and with this. This requires some kind of company verification
some basic information to make sure that the company is legally registered.
That
takes 1 to 2 business days to issued and then finally there's the extended
validation or EV SSL, and this has a green browser bar there more expensive.
They do require more verification.
In this
case is legal, physical and organizational verification may take 3 to 4
business days to issue. So that's really the year summary of the main types of
SSL certificate but if you're just starting out.
You just
want to switch discovered to my necessary it offers the same level of security
equipment before we jump in and go through the steps. If you're not comfortable
you looking on the bonnets and thinking, oh goodness me.
I'm gonna do something. A complete break my
website. I would probably strongly recommend that you do hire a developer and
it didn't. That doesn't have to be as intimidating as it sounds.
A domain
if you have a recommendation. If you know somebody who's got another website
negative for you in the direction of summer and that's great but if not, you
can hire freelance developers as layers of websites like artwork or guru, we
can find developers more efficient to is when she found a few people like it.
They do,
gets graded a major gets their previous customers putting comments on that which
is to satisfy yourself. What I would recommend is testing them yourselves if
you go to website for example a test test for geeks.com they are paid service
but it will save you a lot of hassle and enable you to make an informed
decision.
You basically give them an online test is
timed and you just want to hire the egg writers of use this myself and his
amazing people will tell you I can do absolutely everything you give him a test
and I get a D you want to make sure that you you only hire the kind of a grade
as the ones are getting 8090% okay another thing to consider is to make sure
that they're available on Skype you will be able to chat to them: whatever you
want pretty quick communication but what will slip Now that these different
steps.
This will
help you to understand what is involved so that you can make sure that they're
doing exactly what I need to be doing okay and you can give them a list of
tasks that you want to do upfront so step one, you need to purchase and install
your SSL certificate usually can purchase your certificate from your hosting
company such as pick a web and then let's say we doing a domain SSL therapy or
an email that you need to approve it.
Go to site Webmaster etc. is one of a number
of specified emails. Your hosting company will help you on that side of things,
then SSL Curtis is created and issued to you and it needs to be installed on
the server so ask your host for help on that front.
Or if
you're using a developer get them to do all that for you but it's pretty
straightforward stuff then before you actually start making any changes. I
would recommend that you take a full backup of your website files.
This
really is the belt embraces approach and if you use something like cPanel if
your hosting company office that then there's a feature where you can do that.
But again, just ask your hosting company or developer.
If you're
not sure about that. Then the next step is. You need to get your website each
configure the hard links and what we mean here is you can be linking the Samuel
menu on your navigation or internally linking to other pages, not the moment
LBI HTTP HTTP so you need to change them to H TTP assets best practice and if
you doing it's on a small website site less than 20 pages somebody can do this
pretty quick.
I can
just run through them manually make those changes for you if you go to a larger
website sick leave. If it's a WordPress one, you can automate this and is a
couple of scriptural plug-ins there.
The first one there is velvet blues update
URLs plug-in for WordPress and then there's the interconnect it's search
replace Scripture. It can be automated me some websites against the hundreds,
maybe thousands of pages manually.
That
would take ages. So if you can. If you do need to do that look to automate that
as much as possible to make sure you got a backup of your files before you make
any of these changes okay.
Step four
then you need to update any external links that you control. Now if you been
doing back linking or link building for some time, then you will be aware of is
that it's difficult to control external links that link to use or any that you
do control these would be things like social media accounts directory listings
might be for other websites that you control any and either pointing to you at
the moment every pointing to a HTTP site HTTP so we need to make sure that you
change them to H CT PSI K naptime get too stressed about this if you can't make
all of those changes because we going to be setting up a redirect which brings
us to step five.
And this
is to set up a 301 redirects and what this means. This is the top thing you
really need to get your developer to help you with this is not Internet
something up on a thumb drive is at home folks and 31 redirects basically is a
permanent redirect and what you're telling anyone who goes to the HTTP page is
read redirect any HTTP traffic to the HTTPS equivalent such as can redirect it
permanently for years telling the Internet that page is now changed to HTTPS so
that I get a developer if necessary and they'll make a change.
If you're
using a Linux host example like a lot of people will do when that's done for
your HT access file. Once you've done it under double check with an SSL
scanning so this one here of companies are listed.
This
qualities SSL lab and then for WordPress that the WordPress SSL insecure
content fixer. So once you've done are: optional step in here and that's to
update your CDN SSL now CDN stands for content delivery network and that's a
presentation in its own right but basically the way that it works.
This is a
geographically dispersed set of servers which store copies of your website
files on them and the arteries that this it will present the year the files
very quickly to local uses this small for large e-commerce websites were made
have customers across the globe so they get there content much more quickly
using paper click if you are double check your ads make sure they're going to
try HTTPS pages, double check any landing pages.
If you using landing page generator to like
unbound since the page. Make sure that you're updating your custom URL thereto
to be HTTPS in future as a sigh. Again, the 301 redirect will take care of
that.
But this is just for completeness. This is
just the belt embraces approach and then finally we need to make sure that
you're updating your Google products are things like Google search console
which used to be Google Webmaster tools you need to resubmit the HTTPS version
and likewise with Google analytics and making sure you're picking up your new
analytics change the default URL to HTTPS okay so there we are as a quick
wrap-up first point is HTTPS is a secure way of browsing the secure way of
setting up your website.
It isn't
just for payment. These days, especially since HTTPS is a Google ranking
factor, more more people switching to fight for the flat side of things for the
benefits of their of their ranking as well as security.
There are several types of SSL certificates.
They all offer the same level of security. However, they do have slightly
different options in terms of presenting yourself you on the green body needs
care for the more expensive extended validation would say overall.
If you not if you're not technically
comfortable then to get it developed developed to help you only hi the greatest
once you've tested them okay. Once you've installed your SSL certificates go
through the checklist you need to run a back Update your internal links
external links things are under your control at your social media accounts and
set up a three or one redirect update your HT access file updates the year.
If you're using as a content delivery network
is CDN to update the that that SSL or update any third-party tools are using
outcomes in markets like 3M email marketing and also any paper click acts that
you've got any landing pages if using any landing page tools as well.
Finally
update your Google tools things like your Google search search console and
Google analytics and there we are all that sits okay and just finally, if you
do need any help with that with your online marketing or anything like that
just have to Maxima local we've actually got free book that we can offer you
there as well as an instant download is called the website survival kits and it
gives you a step-by-step, clear and concise plan for you to create a powerful
long-term plan for your business and I hope you found that it's useful if you
find interesting and would welcome any comments any questions, don't be shy put
them below.